Malvern Communications, Inc. https://www.malverncommunications.com Marketing & Advertising Campaigns For B2B and Manufacturers Thu, 11 Jun 2026 12:59:10 +0000 en-US hourly 1 https://www.malverncommunications.com/wp-content/uploads/2022/05/mc-logo-burst-100px.png Malvern Communications, Inc. https://www.malverncommunications.com 32 32 PR/Product Releases https://www.malverncommunications.com/pr-product-releases/?utm_source=rss&utm_medium=rss&utm_campaign=pr-product-releases Wed, 06 May 2026 18:02:27 +0000 https://www.malverncommunications.com/?p=1009 Capturing the interest of decision makers and influencers is crucial to growing your business. We maintain key media contacts; write and distribute news, feature articles […]

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]]> Capturing the interest of decision makers and influencers is crucial to growing your business. We maintain key media contacts; write and distribute news, feature articles and product releases; and respond to opportunities that enhance your business reputation and credibility.

PR and Press Releases

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]]> Brochures https://www.malverncommunications.com/brochures/?utm_source=rss&utm_medium=rss&utm_campaign=brochures Tue, 05 May 2026 19:07:58 +0000 https://www.malverncommunications.com/?p=984 Collateral materials that give customers the information they want will boost your sales. We write, design and produce brochures, data sheets and sales literature that […]

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]]> Collateral materials that give customers the information they want will boost your sales. We write, design and produce brochures, data sheets and sales literature that have repeatedly proven their worth by generating increased company and product knowledge.

Brochures for marketing and sales

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Tower Cleaning Franchisee brochure

Reach for Success

SITUATION: One of America’s leading commercial cleaning franchisers needed a quality brochure to use in selling…

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]]> Marketing https://www.malverncommunications.com/marketing/?utm_source=rss&utm_medium=rss&utm_campaign=marketing Mon, 04 May 2026 18:10:13 +0000 https://www.malverncommunications.com/?p=1012 Manufacturing and business-to-business marketing requires a thorough understanding of products, processes, terminology and customer motivations – why are they in the market and why should […]

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]]> Manufacturing and business-to-business marketing requires a thorough understanding of products, processes, terminology and customer motivations – why are they in the market and why should they choose your brand?

We can help you with a single project – a website, trade show display or email/direct mail campaign. Or, we can serve as your offsite marketing department, handling all development, monitoring and tweaking of your program. Most importantly, we develop practical, affordable and scalable solutions without sacrificing an integrated promotional approach.

Our objective is to help you achieve your sales goals. Contact us today for a no-obligation consultation and a no-cost proposal.

Explore Our Marketing Examples…

Program Development graphic

Program Development

Our proven marketing approach drives growth for manufacturing and B2B companies through a structured, adaptable…

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Direct mail examples

Direct Mail

We’ve been crafting successful direct mail campaigns since the early days of insurance plans and…

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Multi-channel marketing campaign for Sonobond Ultrasonics

Sonobond Ultrasonics

A multi-channel campaign maintains contact with prospects throughout the complex and sometimes lengthy decision process…

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]]> Digital & Print Advertising https://www.malverncommunications.com/advertising/?utm_source=rss&utm_medium=rss&utm_campaign=advertising Sun, 03 May 2026 17:52:44 +0000 https://www.malverncommunications.com/?p=951 High-impact graphics and skillfully written text create ads that grab attention. We design print and digital ads; devise cost-effective media plans; schedule and place advertising […]

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]]> High-impact graphics and skillfully written text create ads that grab attention. We design print and digital ads; devise cost-effective media plans; schedule and place advertising insertions; and interface with media representatives, leaving you free to pursue sales leads.

Digital and print ads

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]]> Email Marketing https://www.malverncommunications.com/email-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=email-marketing Sat, 02 May 2026 17:55:47 +0000 https://www.malverncommunications.com/?p=1004 Your recipient will spend just a few seconds deciding whether to open or ignore your email. Knowing your prospects’ motivations, writing compelling subject and headlines, […]

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]]> Your recipient will spend just a few seconds deciding whether to open or ignore your email. Knowing your prospects’ motivations, writing compelling subject and headlines, and utilizing creative approaches will cut through the clutter and move your email from the preview pane to “open” mode.

Our HTML email blasts, based on best marketing practices, include multiple calls to action, useful links and offers of valuable information or services. We routinely outperform industry standards for open and click rates!

Email Marketing

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Email marketing for Magnetic Metals

Magnetic Metals

As a supplier to the military and defense industries, Magnetic Metals has maintained full-capacity manufacturing…

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]]> Websites & eCommerce Sites https://www.malverncommunications.com/websites/?utm_source=rss&utm_medium=rss&utm_campaign=websites Fri, 01 May 2026 18:26:02 +0000 https://www.malverncommunications.com/?p=967 An effective website is critical to your company’s success. It has replaced the capabilities brochure as the first impression your audiences receive. It must be […]

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]]> An effective website is critical to your company’s success. It has replaced the capabilities brochure as the first impression your audiences receive. It must be dynamic, informative, easy-to-navigate, and search-engine-friendly. We will design, write and code your site to support your sales efforts, produce a positive response from potential customers, and complement your overall communications efforts.

Websites and ecommerce sites

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Magnetic Metals website

Magnetic Metals

Magnetic Metals needed a lead-generating website that addressed diverse vertical markets.  We developed landing pages for these…

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]]> Scalable marketing strategies https://www.malverncommunications.com/scalable-marketing-strategies-that-support-your-sales-goals/?utm_source=rss&utm_medium=rss&utm_campaign=scalable-marketing-strategies-that-support-your-sales-goals Wed, 17 Sep 2025 17:27:21 +0000 https://www.malverncommunications.com/?p=1106 Scalable marketing strategies that support your sales goals Utilizing your budget for maximum impact Feeling overwhelmed by marketing options? We can help. We offer a […]

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Scalable marketing strategies that support your sales goals

Scalable Marketing Strategies graphic
Utilizing your budget for maximum impact

Feeling overwhelmed by marketing options? We can help. We offer a menu of proven marketing tactics that combine fresh, innovative approaches with cost-effective techniques that have stood the test of time. Choose one project and scale up as your budget allows.

First, focus on your website. Without a response-oriented site, you’ll lose leads. Optimize it for conversions that will expand your future projects’ results.

Initial Marketing Project

Maximize Response Mechanisms To Increase The Effectiveness Of Your Existing Website
We’ll install tracking and measurement tools, set up inquiry forms and clickable phone numbers, enhance your SEO and adjust key content. We’ll provide monthly maintenance and hosting services, and set up a duplicate, development website so you can approve changes before we move them to your live site.

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After providing the needed work on your website, we recommend choosing from the following projects that have a track record of good performance for our clients. We use a strategy of first pursuing “low-hanging fruit” – those easily-identified prospects that have the highest interest in your products/services – and then scaling up to more advanced lead generation tactics.

However, we do not recommend consumer print, radio and/or television advertising because of the higher costs and lack of good tracking.

Choose from:

  • Email Marketing Project
    We create and manage email campaigns with website landing pages that provide high response rates for your follow up.
  • Pay Per Click Advertising Project
    Online advertising using Google Ads. We create and manage multiple campaigns across multiple vertical markets using your existing, optimized SEO.
  • Digital Advertising Project
    Create banner ads for trade publications’ websites and eNewsletters, and industry associations’ websites and eNewsletters that target your key audiences. Includes research and management.
  • Non-eCommerce B2B WordPress Website Project
    We craft compelling web content & design, optimize for search & security, manage forms & calls to action, and maintain website.
  • eCommerce B2B Website Project
    Full eCommerce Storefront Development! Everything for your online store, including customization & more.
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Pricing is based on our 30+ years of experience and typical recommendations. Your price will be determined by your specific requirements. All plans require 1 year commitment. This helps us spread out our upfront costs to provide you with affordable monthly payments.

We recommend having a conversation to set up a plan that will work best for your needs.
Fill out the form below or email MarciaT@MalvernCommunications.com.

  1. https://blog.hubspot.com/marketing/marketing-budget-percentage
On average, B2B companies spend 2-5% of their revenue on marketing according to hubspot.com.1
What Our Clients Say About Us…
“They are creative, detail-oriented, and provide a valuable business focus. We credit them with giving us a ‘look’ that best reflects our reputation… I would recommend them to anyone wanting excellent work and personal attention.”
Jay Forrest, Vice PresidentForrest Manufacturing Co.
“Thank you for the great job you’ve been doing with our website and advertising. I would recommend your company to any of our own customers.”
Frank Raneiro, PresidentMagnetic Metals Corporation
Malvern Communications is a proactive group with a continuing ability to generate fresh ideas after 20+ years of working together. They are able to remain attentive to details while not losing sight of the “big picture”.
Janet Devine,
Retired PresidentSonobond Ultrasonics, Inc.
“We expected the new brochure to be the industry’s best – otherwise, it was not worth the time and expense. Malvern Communications understood our expectations and it delivered.”
Philip A. Tegtmeier, President of FranchisingTower Cleaning Systems, Inc.
“As a trusted source of creative ideas, innovative approaches, and cost-effective solutions, our company has relied on this team of professionals for a wide range of products and services….”
Frank M. Yandrisevits,
Vice President-Sales & MarketingKurz-Hastings, Inc.

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]]> Program Development https://www.malverncommunications.com/program-development2/?utm_source=rss&utm_medium=rss&utm_campaign=program-development2 Thu, 20 Feb 2025 11:00:00 +0000 https://www.malverncommunications.com/?p=1335 Our proven marketing approach drives growth for manufacturing and B2B companies through a structured, adaptable process. 1. We begin by merging in-depth industry research with […]

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]]> Our proven marketing approach drives growth for manufacturing and B2B companies through a structured, adaptable process.

1. We begin by merging in-depth industry research with your unique business insights, crafting tailored solutions that directly bolster sales objectives.

2. We then strategically blend cutting-edge innovation with time-tested, cost-effective techniques, ensuring maximum impact.

3. Our crafted marketing messages focuses on highlighting your distinct competitive advantages, compelling your target audience to engage.

4. We proactively monitor market fluctuations, dynamically adjusting project activities to optimize outcomes.

5. Finally, we leverage successful initiatives, building comprehensive programs and impactful stand-alone projects that consistently deliver results.

This iterative, data-driven methodology ensures we meet and exceed your growth objectives.

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]]> Email Marketing https://www.malverncommunications.com/email-marketing-2/?utm_source=rss&utm_medium=rss&utm_campaign=email-marketing-2 Thu, 20 Feb 2025 10:00:00 +0000 https://dev.malverncommunications.com/?p=424 Your recipient will spend just a few seconds deciding whether to open or ignore your email.  Knowing your prospects’ motivations, writing compelling subject and headlines, […]

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]]> Your recipient will spend just a few seconds deciding whether to open or ignore your email.  Knowing your prospects’ motivations, writing compelling subject and headlines, and utilizing creative approaches will cut through the clutter and move your email from the preview pane to “open” mode.

Our HTML email blasts, based on best marketing practices, include multiple calls to action, useful links and offers of valuable information or services.  We routinely outperform industry standards for open and click rates!

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]]> Direct Mail https://www.malverncommunications.com/direct-mail/?utm_source=rss&utm_medium=rss&utm_campaign=direct-mail Thu, 20 Feb 2025 09:00:00 +0000 https://dev.malverncommunications.com/?p=418 We’ve been crafting successful direct mail campaigns since the early days of insurance plans and annuities – where million dollar checks were routinely mailed back […]

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]]> We’ve been crafting successful direct mail campaigns since the early days of insurance plans and annuities – where million dollar checks were routinely mailed back with signed policies.  We also introduced several innovative marketing approaches – like glassine envelopes – that continue to be unbeatable controls in use today.

After years of “junk mail” status, promotional and informational offers received via “snail mail” are once again viewed and acted upon positively by decision-makers.

Let us show you how we can position your offer in a way that is valuable to your audience and generates the desired results.

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