As a supplier to the military and defense industries, Magnetic Metals has maintained full-capacity manufacturing of the magnetic cores found in power supplies, navigation systems, and instrumentation consoles.
We developed an email blast notifying these industry engineers of the products and services Magnetic Metals was still supplying, while pointing out that adhering to CDC guidelines might delay production and delivery.
We sent the eBlast to 16,800 engineers who subscribe to an industry trade publication, generating a 23% open rate, a 91% read rate, and a 26% click-through rate. These results, combined with Magnetic Metals’ digital advertising and Pay-per-Click program, have generated a large number of prospects that are filling their sales pipeline during this new marketing landscape.
A followup eBlast to the respondees had a 41% open rate with 91% click-throughs.