A multi-channel campaign maintains contact with prospects throughout the complex and sometimes lengthy decision process required to purchase capital equipment. High impact visuals and targeted messages are conveyed through:
- Print and online ads,
- Emails to Sonobond’s own database,
- eNewsletters to subscribers of various trade publications,
- Press/product releases and feature articles,
- Pay-Per-Click and Search Engine Marketing,
- Website updates and upgrades, and
- Trade show support
