This manufacturer’s fire industry products utilize unique technologies that require as much education as they do feature/benefit content. An integrated marketing campaign helps develop the product awareness and acceptance which is essential to clinching sales.
Trident wanted to begin their campaign by selling their innovative fire apparatus products online. We developed and designed their e-commerce website to handle 1,600 products and their extensive product features and support materials. The site also provides cross-referencing and fixed price tiers for multiple customer groupings.
We also create:
- Print and online ads,
- Emails and eNewsletters to subscribers of relevant trade publications,
- Press/product releases and feature articles, and
- Ongoing updates and upgrades to their e-commerce website.
