Email Marketing - Malvern Communications, Inc. https://www.malverncommunications.com Marketing & Advertising Campaigns For B2B and Manufacturers Mon, 24 Jul 2023 19:32:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.malverncommunications.com/wp-content/uploads/2022/05/mc-logo-burst-100px.png Email Marketing - Malvern Communications, Inc. https://www.malverncommunications.com 32 32 eBlast Campaigns https://www.malverncommunications.com/various-clients/?utm_source=rss&utm_medium=rss&utm_campaign=various-clients Thu, 11 Aug 2022 22:32:42 +0000 https://dev.malverncommunications.com/?p=403 Various lead-generating eBlasts

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]]> Magnetic Metals https://www.malverncommunications.com/magnetic-metals-2/?utm_source=rss&utm_medium=rss&utm_campaign=magnetic-metals-2 Tue, 31 May 2022 18:31:21 +0000 https://dev.malverncommunications.com/?p=400 As a supplier to the military and defense industries, Magnetic Metals has maintained full-capacity manufacturing of the magnetic cores found in power supplies, navigation systems, […]

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]]> As a supplier to the military and defense industries, Magnetic Metals has maintained full-capacity manufacturing of the magnetic cores found in power supplies, navigation systems, and instrumentation consoles.

We developed an email blast notifying these industry engineers of the products and services Magnetic Metals was still supplying, while pointing out that adhering to CDC guidelines might delay production and delivery.

We sent the eBlast to 16,800 engineers who subscribe to an industry trade publication, generating a 23% open rate, a 91% read rate, and a 26% click-through rate. These results, combined with Magnetic Metals’ digital advertising and Pay-per-Click program, have generated a large number of prospects that are filling their sales pipeline during this new marketing landscape.

A followup eBlast to the respondees had a 41% open rate with 91% click-throughs.

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]]> Sonobond Ultrasonics https://www.malverncommunications.com/sonobond-ultrasonics-2/?utm_source=rss&utm_medium=rss&utm_campaign=sonobond-ultrasonics-2 Tue, 31 May 2022 18:29:58 +0000 https://dev.malverncommunications.com/?p=397 Similarly, Sonobond Ultrasonics was deemed an essential business so they could continue supplying machinery that assembles face masks, hospital gowns and other medical supplies. Production […]

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]]> Similarly, Sonobond Ultrasonics was deemed an essential business so they could continue supplying machinery that assembles face masks, hospital gowns and other medical supplies. Production delays, however, have resulted from observing CDC guidelines.

We produced and sent two news releases and multiple email blasts that focused on the two most important benefits of their machinery:  strong, sealed barrier seams are created that meet regulatory requirements; the quick assembly speeds and elimination of thread or glue enables manufacturers to increase their production speeds and reduce their production costs.

The news releases were sent to over 30 print/digital publications. We are still tracking pickups, and so far the major trade press is publishing both releases in their Covid-19 sections of eNewsletters, websites, and print.  Up to 3,300 targeted contacts from Sonobond’s inhouse database received one or more eblasts, generating open rates of up to 32% and click rates up to 17%. The response to these efforts, as well as results of Sonobond’s digital ads and Pay-per-Click program, have produced leads that will keep the sales staff busy over the coming weeks and months.

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