SITUATION: One of America’s leading commercial cleaning franchisers needed a quality brochure to use in selling their program to potential franchisees. The brochure had to present the potential rewards of a cleaning franchise, while conforming to regulations that forbid overstating potential benefits or earnings.
SOLUTION: We created a brochure that highlighted the satisfaction that can come from owning a business, as well as the many advantages of our client’s franchise program. Colorful graphics, persuasive copy, and testimonials from current franchisees were combined in an appealing manner. The client was extremely pleased with the result and reported that the new brochure was helping sales people to persuade new franchisees to join the program.