Direct Marketing: Cooper University Hospital success story.
SITUATION: A leading regional hospital wanted to increase the amount of business it was getting for its Occupational Health Program. They needed to reach the CEOs of major area employers. Yet getting the hospital’s important message past secretaries and into the hands of executives was proving to be a big challenge.
SOLUTION: We developed a dramatic direct mail package that was carefully crafted to get past gatekeepers and onto the desks of key executives. As a result of our dynamic mailing, the hospital gained 23 new clients and significantly increased revenues from its Occupational Health Program.